Kindred Agency London – British Association of Dermatologists “skin cancer” case study
Introduction – Vox-pops from the case studies. Dr. Ian Banks, Men’s Health Forum, introduces the programme by exploding the myth that men don’t care about their health and instead points to the way society does not expect men to discuss their health.
Throughout the programme he introduces the different issues: stress, prostate health, exercise and maintaining your identity as you get older. Case Study 1 – Graham was dragged off to yoga by his girlfriend. Case Study 2 – Randy, our second case study. Case Study 3 – Using clear, concise language, together with pictures, the therapist Max Tomlinson is able to describe the prostate gland. Case Study 4 – The final item in the programme shows how complementary medicine can help those men who are going through some kind of change or stressful time in their life.